Concen-Straight Technology™

A breakthrough in non-damaging hair straightening with Concen-straight Technology™, the Straight Line maintains hair's natural integrity. Formaldehyde free. Cysteine free. Lye free. The Straight Line provides customizable straightness inspired by naturally straight hair's variations. For pin to pretty straight results, it reins in and reforms the rounded and most reluctant shapes and textures.

24hr Cancellation and No Show fees now enforced.